Month 2: Build a Business That Sells

Discover why functional testing is a revenue generator and how to position it as a cost-saving solution for employers

Week 6: Target Profitable Market Segments

Identify your ideal customer and learn to target the most profitable market segments

Week 8: Advanced Marketing Tactics

Develop advanced marketing tactics to promote your FCE services and create a competitive edge

About the Course

Master the Art of Functional Testing and unlock the secrets to building a successful business that sells. Dive into crucial topics like discovering why functional testing is a revenue generator, identifying ideal customers, overcoming sales objections, and developing advanced marketing tactics. Join us to transform your business strategies and take your career to the next level! Enroll now to start your journey to success.

About the Creator

Hi, I'm [Your Name], an experienced professional in functional testing. I've faced the challenges of building a successful business and overcoming sales objections. I'm thrilled to share my expertise with you to help you achieve your business goals. My mission is to empower you with the knowledge and skills needed to excel in the world of functional testing.

Curriculum

5 Chapters · 35 Lessons

  1. 1

    Discover why functional testing is a revenue generator and how to position it as a cost-saving solution for employers

    1. (Included in full purchase)

      How Mike Scaled FCE Programs from $500 Contracts to National Clients

    2. (Included in full purchase)

      Functional Testing in Practice: Contacting Supervisors, Hidden Costs, and Safe Return-to-Work Planning

    3. (Included in full purchase)

      Forget Big Corporations: Why Smaller Employers Are the Sweet Spot for Physical Therapy Clinics

    4. (Included in full purchase)

      FCE Costs, Stakeholders, Productivity, and Identifying Pain Points & Offering Solutions

    5. (Included in full purchase)

      Wrapping Up: What We Learned About Functional Testing, Messaging, and Business Growth

    6. (Included in full purchase)

      READING LESSON: Discover Why Functional Testing is a Revenue Generator and How to Position it as a Cost-Saving Solution for Employers

    7. (Included in full purchase)

      Employer Research for Functional Testing Opportunities

  2. 2

    Identify your ideal customer and learn to target the most profitable market segments

    1. (Included in full purchase)

      Picking The Right Referrals & Allocating Work Based On Team Strengths

    2. (Included in full purchase)

      Working with Employers: Strategic Thinking, Negotiation, and Relationship Building

    3. (Included in full purchase)

      Should You Work with Lawyers? High Stakes, High Reward: What You Need to Know About Legal Case Work

    4. (Included in full purchase)

      Should You Work with Insurance Networks? High Volume, Tight Standards, and Low Margins Explained

    5. (Included in full purchase)

      Tapping Into Physician Referrals: How One Relationship Can Fuel a Thriving Practice

    6. (Included in full purchase)

      Questions To Ask Yourself To Determine Your Business Personality

    7. (Included in full purchase)

      Mike's Business Personality

    8. (Included in full purchase)

      READING LESSON: Identify your ideal customer and learn to target the most profitable market segments

    9. (Included in full purchase)

      Build a LinkedIN post

  3. 3

    How To Overcome Sales Objections and Win Contracts

    1. (Included in full purchase)

      Mastering Sales Conversations: How to Sell Functional Testing Without Feeling Salesy

    2. (Included in full purchase)

      Stop Selling, Start Solving: How to Position Functional Testing for Employers

    3. (Included in full purchase)

      Overcoming Price and Trust Barriers in Functional Testing Sales

    4. (Included in full purchase)

      Mastering the Price Conversation: Selling the True Value of Functional Testing

    5. (Included in full purchase)

      Using 'Little Yeses' to Close Deals and Introduce Functional Testing Seamlessly

    6. (Included in full purchase)

      READING LESSON: How To Overcome Sales Objections and Win Contracts

    7. (Included in full purchase)

      Build a video sales letter

  4. 4

    Develop advanced marketing tactics to promote your FCE services and create a competitive edge.

    1. (Included in full purchase)

      The Functional Testing Growth Formula: Leads, Value, and Employer Buy-In Explained

    2. (Included in full purchase)

      The Hidden Cost of Modified Duties: Why Employers Need Functional Testing

    3. (Included in full purchase)

      Who’s Really Paying? Uncovering Hidden Employer Costs in Return-to-Work Programs

    4. (Included in full purchase)

      From Leads to Loyal Clients: The Clinician’s Guide to Functional Testing Marketing

    5. (Included in full purchase)

      Real Marketing for Clinicians: How to Sell Functional Testing Without Selling

    6. (Included in full purchase)

      From Checklist to Client: Using Lead Magnets to Grow Your Functional Testing Business

    7. (Included in full purchase)

      Using Hormozi’s 4-Part Framework to Grow Your Employer-Focused Rehab Services

    8. (Included in full purchase)

      Week 8 Assignment: Build Your Own Lead Magnet

  5. 5

    Understanding “Low Effort” in FCEs and Rehabilitation

    1. (Included in full purchase)

      Can They Do More? Measuring Effort in FCEs

    2. (Included in full purchase)

      Interpreting Physical Effort in FCEs: Tools and Tests

    3. (Included in full purchase)

      Is 30 Pounds Too Much? How We Decide Return-to-Work Readiness

    4. (Included in full purchase)

      Week 9 Assignment

Ready to Transform Your Business?

Join us to unlock the secrets of functional testing and build a thriving business that sells. Enroll now to gain the knowledge and skills you need to succeed!

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